Hi, I'm Ioana.
I'm a UX Designer who enjoys solving real problems and creating digital experiences that feel intuitive, useful, and genuinely enjoyable to use. I follow a Design Thinking process, focusing on understanding users, aligning with business goals, and designing solutions that make a meaningful impact.
My day-to-day work includes user research, journey mapping, wireframing, prototyping, usability testing, interaction design, and design systems, and I enjoy collaborating closely with product managers, developers, and stakeholders to bring ideas to life.
Design end-to-end digital products by translating business goals and user needs into clear, usable experiences. Lead discovery, define problems, map user journeys, and deliver scalable solutions across web and mobile platforms.
Simplify complex workflows through research-driven design. Create user flows, wireframes, and prototypes that improve usability, accessibility, and adoption, while aligning with product and engineering constraints.
Craft intuitive interfaces and maintain scalable design systems that ensure consistency across products. Translate UX decisions into high-quality, developer-ready UI using component-based design.
"I work with Ioana designing UI for zignyl and she is absolutely amazing. She picked up on everything so quickly and brought fresh new ideas to the table to greatly improved the UI/UX for our clients."
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"I had the pleasure of developing a healthcare app with Ioana as the graphic designer and UI/UX specialist. She was a pleasure! She took wireframes and ideas and turned them into a professional, engaging product. She has a strong work ethic. She juggled multiple priorities and still met tight deadlines. I highly recommend Ioana!"
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I used the full Design Thinking Process - interviews, probes, synthesis, ideation, prototyping, and testing - to design a mobile app that combines trainer-led videos, personaliszed recommendations, and motivational challenges.
I led the UX design of a React Native mobile health app for U.S.-based patients, helping them track vitals, complete health surveys, receive personalized lab recommendations, and understand medical data through clear and accessible visualizations.
LetMeBe is an app designed for iOS users to help them block the internet only for specific apps on-demand. The next phase of the app will include a neumorphic design as per the particular app scope - the control.
A Neo4j consultancy agency. A branding package included a logo design and a landing page alongside other design assets.
It is a web application for accounting firms where customers can easily upload documents in a simple and organized way. This way, the accountants will submit papers on time, and as an output, the clients will see the accounting reports directly in the app.