Hi, I'm Ioana.

Human-oriented UX designer

As a UX designer, I have a strong track record of designing digital products for various industries, including health, sales, investment, communication, management, food and beverage, and e-commerce.

My primary focus is on creating user-centered designs that are both visually appealing and intuitive to use. I am dedicated to understanding the needs of my clients and their users, and I strive to deliver designs that exceed their expectations.

Ways I can help you

Digital product

I can carry out a design process that focuses on people’s needs to ensure that designs are easy and pleasurable to use. Using tools like Figma, Miro, Milanote.

Native mobile apps

I can help you design your mobile app that caters to the different operating platforms like iOS or Android using task-oriented modeling.


If you need to boost your website looks or your branding I'm here to help you. For this, I use tools like Illustrator, Photoshop, and Procreate.

From clients

"I work with Ioana designing UI for zignyl and she is absolutely amazing. She picked up on everything so quickly and brought fresh new ideas to the table to greatly improved the UI/UX for our clients."

Matt Forbush

Founder zignyl
Read on LinkedIn

"I had the pleasure of developing a healthcare app with Ioana as the graphic designer and UI/UX specialist. She was a pleasure! She took wireframes and ideas and turned them into a professional, engaging product. She has a strong work ethic. She juggled multiple priorities and still met tight deadlines. I highly recommend Ioana!"

Shannan Purser

Product / Project Manager
Read on LinkedIn

Case Studies


LetMeBe is an app designed for iOS users to help them block the internet only for specific apps on-demand. The next phase of the app will include a neumorphic design as per the particular app scope - the control.

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The Workout Pal

In this case study, we will discover how important a trainer's feedback and insights can improve one's workout and motivation to keep going using a Design Thinking Process.

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A Neo4j consultancy agency. A branding package included a logo design and a landing page alongside other design assets.

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It is a web application for accounting firms where customers can easily upload documents in a simple and organized way. This way, the accountants will submit papers on time, and as an output, the clients will see the accounting reports directly in the app.

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